AGEYE - A Better Way To Grow
AGEYE - A Better Way To Grow
AGEYE - A Better Way To Grow
Motio Design to Humanize the AGEYE Ecosystem
Motio Design to Humanize the AGEYE Ecosystem
Motio Design to Humanize the AGEYE Ecosystem
Designed and directed a 3D cinematic story that visualized AGEYE's comprehensive AI agriculture platform, turning a complex system into something emotionally intuitive.
Designed and directed a 3D cinematic story that visualized AGEYE's comprehensive AI agriculture platform, turning a complex system into something emotionally intuitive.
Scope
Motion Design
Brand Identity
Industries
AgTech
Visualizing Agricultural Intelligence
Visualizing Agricultural Intelligence
AGEYE had evolved into a comprehensive agricultural intelligence platform. The challenge was making this complex data ecosystem immediately understandable to audiences.
AGEYE had evolved into a comprehensive agricultural intelligence platform. The challenge was making this complex data ecosystem immediately understandable to audiences.
The Brief
The Brief
The Brief
Communicating Comprehensive Intelligence
Communicating Comprehensive Intelligence
Agricultural data is inherently complex. How do you simultaneously show such complex systems that process plant health, environmental conditions, energy usage, and labor costs without overwhelming your audience?
Agricultural data is inherently complex. How do you simultaneously show such complex systems that process plant health, environmental conditions, energy usage, and labor costs without overwhelming your audience?
The Solution
The Solution
The Solution
A Systematic Visual Approach
A Systematic Visual Approach
I designed the piece as an interconnected system where each data point has a clear purpose and direction. 3D environments allowed me to show relationships between different data types, how environmental sensors inform energy decisions, and how plant health metrics connect to harvest timing. The Rube Goldberg-inspired flow made complex processes feel logical and inevitable.
I designed the piece as an interconnected system where each data point has a clear purpose and direction. 3D environments allowed me to show relationships between different data types, how environmental sensors inform energy decisions, and how plant health metrics connect to harvest timing. The Rube Goldberg-inspired flow made complex processes feel logical and inevitable.
The Process
The Process
The Process
Building the Data Ecosystem
Building the Data Ecosystem
Working entirely in 3D gave me the spatial freedom to create a comprehensive visualization of AGEYE's platform. Every element was designed with a purpose, the overall system feels robust rather than chaotic. The three-week timeline meant every design decision had to serve the core narrative of intelligent, comprehensive agricultural management.
Working entirely in 3D gave me the spatial freedom to create a comprehensive visualization of AGEYE's platform. Every element was designed with a purpose, the overall system feels robust rather than chaotic. The three-week timeline meant every design decision had to serve the core narrative of intelligent, comprehensive agricultural management.
The Impact
The Impact
The Impact
Building Platform Credibility
Building Platform Credibility
The piece successfully positioned AGEYE as the definitive agricultural intelligence solution. The systematic visual approach reinforced their message: when it comes to indoor agriculture data, AGEYE doesn't just collect information; they transform it into intelligent action.
The piece successfully positioned AGEYE as the definitive agricultural intelligence solution. The systematic visual approach reinforced their message: when it comes to indoor agriculture data, AGEYE doesn't just collect information; they transform it into intelligent action.
I'm drawn to teams who believe great products are both meticulously crafted and beautifully designed.
If that sounds like you, we should talk.
I'm drawn to teams who believe great products are both meticulously crafted and beautifully designed.
If that sounds like you, we should talk.
