Product manager · Designer · 3D and motion
Selected work
01
Digital Cultivation
Product strategy · Roadmap · UX · GTM
The operating system for indoor farms
Indoor vertical farming
02
The digital twin
Product · UX · 3D · Detection logic
A one to one model of the farm, and the panel a grower runs it from
Indoor vertical farming
03
A camera on every plant
Product · Data visualisation · 3D · Alert design
From a grid of plant photos to a 3D map of the crop
Indoor vertical farming
04
A better way to grow
Motion design · 3D · Brand
The 3D film AGEYE ran at its Indoor AgCon booth
Indoor vertical farming
05
Street view for a farm
UX design · Interaction design · 3D
Navigating racks, levels and tanks in 2D and 3D
Indoor vertical farming
06
Moonshot Farms
Brand identity · Web design
Brand identity for produce grown in indoor vertical farms
Indoor vertical farming
07
Finding AGEYE's voice
Narrative strategy · Brand identity
The words AGEYE now uses to explain itself
Indoor vertical farming
08
Truly intelligent farming: AGCON 2022
Script · Design · Animation
Measuring the plant, not the room
Indoor vertical farming
09
The AGEYE rebrand
Brand identity · Brand strategy · Website
Turning an AI platform into an indoor farming company
Indoor vertical farming
10
Where the power goes
Research · Framework proposal · Information design
Research into the energy an indoor farm never sees
Indoor vertical farming · Energy
Building something that
shouldn’t exist yet?
If you are building something people cannot picture yet, that is the part I am good at. Let’s talk.



















