Truly Intelligent Farming: AGCON 2022
Truly Intelligent Farming: AGCON 2022
Truly Intelligent Farming: AGCON 2022
Visualizing the Intelligence Inside AGEYE’s Tech
Visualizing the Intelligence Inside AGEYE’s Tech
Visualizing the Intelligence Inside AGEYE’s Tech
Created a series of visual metaphors and design systems that showcase how AGEYE’s AI interprets, synthesizes, and acts on agricultural data in real-time.
Created a series of visual metaphors and design systems that showcase how AGEYE’s AI interprets, synthesizes, and acts on agricultural data in real-time.
Scope
Information Design
Creative Direction
Industries
AgTech / Artificial Intelligence
The Future of Farming, animated.
The Future of Farming, animated.
A motion graphics piece made for Indoor AGCON 2022. A quick explainer that had to feel ambitious and intelligent. This was AGEYE’s first big reveal to the world, so the brief was simple: “make it look like we know what we’re doing.
A motion graphics piece made for Indoor AGCON 2022. A quick explainer that had to feel ambitious and intelligent. This was AGEYE’s first big reveal to the world, so the brief was simple: “make it look like we know what we’re doing.
The Brief
The Brief
The Brief
Explaining smart farming without the jargon.
Explaining smart farming without the jargon.
AGEYE builds AI-powered vertical farms. They use computer vision, sensors, and dashboards to help farmers grow crops better, faster, and with less guesswork. We needed a way to introduce the company, the tech, and the big idea without sounding like a 30-slide pitch deck. So, just visuals, motion, and one very tight script.
AGEYE builds AI-powered vertical farms. They use computer vision, sensors, and dashboards to help farmers grow crops better, faster, and with less guesswork. We needed a way to introduce the company, the tech, and the big idea without sounding like a 30-slide pitch deck. So, just visuals, motion, and one very tight script.
The Solution
The Solution
The Solution
Tell, Don’t Yell
Tell, Don’t Yell
I wrote, designed, and animated a 2-minute video that tells AGEYE’s story through bold typography, slick transitions, and a visual system that’s equal parts sci-fi and salad. The pacing is tight. Every scene is built to be understood in seconds; no jargon, no filler. Just clean motion and thoughtful timing.
I wrote, designed, and animated a 2-minute video that tells AGEYE’s story through bold typography, slick transitions, and a visual system that’s equal parts sci-fi and salad. The pacing is tight. Every scene is built to be understood in seconds; no jargon, no filler. Just clean motion and thoughtful timing.
The Process
The Process
The Process
Designed to Stand Out in a Sea of Booths
Designed to Stand Out in a Sea of Booths
Indoor AGCON is full of pitch decks, pamphlets, and slow looping videos. So instead of “just another explainer,” this piece had to pull people in. I leaned into high contrast motion, modular layouts, and a visual system inspired by indoor racking systems: stacked, ordered, and built to grow. The whole film was built in After Effects with a custom animation system that let me tweak motion like crop tuning: precisely, repeatedly, and with intent.
Indoor AGCON is full of pitch decks, pamphlets, and slow looping videos. So instead of “just another explainer,” this piece had to pull people in. I leaned into high contrast motion, modular layouts, and a visual system inspired by indoor racking systems: stacked, ordered, and built to grow. The whole film was built in After Effects with a custom animation system that let me tweak motion like crop tuning: precisely, repeatedly, and with intent.
The Impact
The Impact
The Impact
Loop-Worthy and Launch-Ready
Loop-Worthy and Launch-Ready
AGEYE used this piece to launch their vision on the industry’s biggest stage. It didn’t just explain the product, it made people want to ask questions. It made complex tech feel clear. And it made farming feel little futuristic. Here’s what I was aiming for: clear thinking, crisp motion, and something that sticks in your head, kind of like a good hook in a song.
AGEYE used this piece to launch their vision on the industry’s biggest stage. It didn’t just explain the product, it made people want to ask questions. It made complex tech feel clear. And it made farming feel little futuristic. Here’s what I was aiming for: clear thinking, crisp motion, and something that sticks in your head, kind of like a good hook in a song.
I'm drawn to teams who believe great products are both meticulously crafted and beautifully designed.
If that sounds like you, we should talk.
I'm drawn to teams who believe great products are both meticulously crafted and beautifully designed.
If that sounds like you, we should talk.
