AGEYE : Growing Beyond Technology
AGEYE : Growing Beyond Technology
AGEYE : Growing Beyond Technology
Evolving AGEYE into a Brand with Vision
Evolving AGEYE into a Brand with Vision
Evolving AGEYE into a Brand with Vision
Positioned AGEYE as a visionary leader in agri-intelligence through a full rebrand, covering core identity, voice strategy, and new web design.
Positioned AGEYE as a visionary leader in agri-intelligence through a full rebrand, covering core identity, voice strategy, and new web design.
Scope
Brand Identity
Brand Strategy
Industries
AgTech
From "We Build AI" to "We Grow Better Food"
From "We Build AI" to "We Grow Better Food"
AGEYE is an incredible indoor farming company with genuinely impressive AI technology, but you'd never know it from looking at it. The brand identity made them look like just another tech company playing dress-up in agriculture. That needed to change.
AGEYE is an incredible indoor farming company with genuinely impressive AI technology, but you'd never know it from looking at it. The brand identity made them look like just another tech company playing dress-up in agriculture. That needed to change.
The Brief
The Brief
The Brief
When Smart Technology Feels Cold
When Smart Technology Feels Cold
AGEYE had evolved from a pure AI platform into a comprehensive Indoor Farm Management Solutions Company, but the brand hadn't caught up. The website read like a manual, presentations were full of AI jargon, and it wasn't easy to understand what they did. Behind all that tech speak was a company trying to solve a pretty human problem: helping the world grow better, more sustainable food. They just forgot to mention that part. The challenge? Making cutting-edge AI feel approachable without simplifying it too much.
AGEYE had evolved from a pure AI platform into a comprehensive Indoor Farm Management Solutions Company, but the brand hadn't caught up. The website read like a manual, presentations were full of AI jargon, and it wasn't easy to understand what they did. Behind all that tech speak was a company trying to solve a pretty human problem: helping the world grow better, more sustainable food. They just forgot to mention that part. The challenge? Making cutting-edge AI feel approachable without simplifying it too much.
The Solution
The Solution
The Solution
Every Leaf Tells a Story
Every Leaf Tells a Story
The solution was hiding right in the logo. I stared at the logo until I saw it, an organic, leaf-like shape. Once I pulled that out, everything clicked. This little leaf became our bridge between "we have sophisticated AI" and "we care about every single plant." We flipped the script entirely: instead of "AI company doing farming," we made them "farming company using AI." The system was designed to make complex farming technology accessible and trustworthy.
The solution was hiding right in the logo. I stared at the logo until I saw it, an organic, leaf-like shape. Once I pulled that out, everything clicked. This little leaf became our bridge between "we have sophisticated AI" and "we care about every single plant." We flipped the script entirely: instead of "AI company doing farming," we made them "farming company using AI." The system was designed to make complex farming technology accessible and trustworthy.
The Process
The Process
The Process
The Website: Three Products, One Story
The Website: Three Products, One Story
I restructured the site around AGEYE's three main offerings:
AGEYE Grow: A comprehensive, fully automated and scalable vertical farming system, integrating cutting-edge robotics, fertigation, and robust racking. That makes vertical farming look like the future of food.
AGEYE Operations: AI-powered singular platform that centralizes all the data that making it less of a "dashboard full of data" and more "your farming assistant that helps."
AGEYE Intelligence: Led with results instead of algorithms: healthier plants, better yields, smarter growing.
The whole site now tells one clear story: food challenges → here's how we solve them → here's proof it works.
I restructured the site around AGEYE's three main offerings:
AGEYE Grow: A comprehensive, fully automated and scalable vertical farming system, integrating cutting-edge robotics, fertigation, and robust racking. That makes vertical farming look like the future of food.
AGEYE Operations: AI-powered singular platform that centralizes all the data that making it less of a "dashboard full of data" and more "your farming assistant that helps."
AGEYE Intelligence: Led with results instead of algorithms: healthier plants, better yields, smarter growing.
The whole site now tells one clear story: food challenges → here's how we solve them → here's proof it works.
The Impact
The Impact
The Impact
When Technology Gets a Personality
When Technology Gets a Personality
The rebrand changed how AGEYE talked about itself, from explaining features to sharing its mission. Tech investors got sophistication, farmers got purpose-driven stories. Most importantly, AGEYE stopped sounding like every other agtech startup and started sounding like itself. The leaf motif became the reminder that, behind all the complex technology, it's just about growing better food.
The rebrand changed how AGEYE talked about itself, from explaining features to sharing its mission. Tech investors got sophistication, farmers got purpose-driven stories. Most importantly, AGEYE stopped sounding like every other agtech startup and started sounding like itself. The leaf motif became the reminder that, behind all the complex technology, it's just about growing better food.
I'm drawn to teams who believe great products are both meticulously crafted and beautifully designed.
If that sounds like you, we should talk.
I'm drawn to teams who believe great products are both meticulously crafted and beautifully designed.
If that sounds like you, we should talk.
